As EDU-Turn associates, students receive weekly mentoring and teaching from company executives and Eccles School faculty. EDU-Turn associates are trained in the various disciplines involved with business mergers and acquisitions including due diligence, corporate finance, contract negotiation, technology transfer, business integration, technology management, business operations, marketing management and analytics.
As part of the program, students work in teams to evaluate new acquisition targets and manage an existing portfolio of properties. No aspect of the business is off limits, and student associates are expected to work to solve business problems themselves rather than merely following the lead of more experienced executives. Students will identify and evaluate acquisition candidates, conduct due diligence on acquisition targets, integrate acquisitions onto a standardized transaction platform, enhance the performance of acquired websites, monitor the performance of portfolio websites and develop a strategy for extracting synergy across the portfolio.
Although the faculty leaders will initially take on many of the core business functions, the ultimate goal is to teach students to assume responsibility for nearly all of the day-to-day functions of the websites. Outgoing students are also responsible for training and preparing incoming students to take over their responsibilities each semester.